Albert Ken R.I.P.

Posted April 14, 2009 by Martin Stadhammar in

We are sorry to announce that Albert Ken is dead.

Albert Ken is no more. He has ceased to be. He’s expired and gone to meet his maker. He's a stiff. Bereft of life, he rests in peace. His metabolic processes are now history! He is off the twig! He has kicked the bucket, he’s shuffled off his mortal coil, run down the curtain and joined the bleedin' choir invisibile. This is an ex agency!

For further info: http://www.youtube.com/watch?v=4vuW6tQ0218


Official statement (sorry lads, only in Swedish):
Under ett drygt år har vi byggt ett bolag som idag har 16 anställda. Vi har dragit in ett stort antal kunder. Vi har fått erkännande i bland annat Eurobest och blivit omskrivna i media världen över, inklusive Business Week. Men sedan en tid har vi känt att de många delägarna haft olika önskemål om bolagets framtida inriktning. Därför har vi beslutat att lägga ner Albert Ken.

Even more info and possible job openings etc:
Martin Stadhammar. martin(a)stadhammar.com
Sten Ernerot. sten(a)ernerot.com
Daniel Hägglund.





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Odd Molly. A successful web experience in fabric.

Posted February 13, 2009 by Susanne Fuglsang in Marketing | Strategy

Odd Molly is a fashion brand represented in 38 countries in more than 1600 stores.

Their challenge was to create an online presence that was true to their soul, reached thedifferent target groups; agents, retailers, consumers and investors.

Our solution was to design a web site in odd molly fabric.

As a complement to create generate traffic and buzz we created a fabric browser that convertedthe standard web browser to “The Odd Molly Browser”.

The way this browser was spread to the online world of fashion blogs and fans, was through asimple link:

www.oddmolly.com/browser

When people clicked, the site they where on was dressed in Odd Molly fabric and convertedinto “The Odd Molly Browser” – complete with bookmarks and all. The bookmarksshows odd molly stuff on other sites; the latest collection on flickr, thecatwalk movies on You tube etc.

This was a unique (and very, very cheap) way to create buzz, traffic and awareness. Trafficincreased by 300% after launch.

Watch this demo:

 

Or experience it yourself (link in dutch):

http://www.women-online.nl/1469208.htm

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Nanhi Kali – Helping the school girls in India to smile with a Widget.

Posted February 13, 2009 by Admin in Marketing | Strategy

This huge indian non profit organisation, that help girls to get a better education,had a great but fragmented presence online.

By creating a Widget that appears on top of your web browser by typing www.girlsmiles.org,we managed to guide and teach people about the organisation.

The link was spread to specific target groups online.

From the widget you get this info:

About – the basic info from Freebase.

Media – Documentaries on Youtube, Photos at Flickr etc.

Newswatch – shows the news about the organisation from Google News and Blogger.

Donate - ChangeThePresent.com

Share – Digg, Delicious, Facebook etc, or by e-mail.

Community – Become a fan at Facebook or speak out in the Forum.

Experience it right now by clicking here:

www.girlsmiles.org

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Albert Ken nominated in Eurobest!

Posted December 2, 2008 by Martin Stadhammar in Branding | Campaigns | Communication | Marketing | SEO

We are proud to announce that we are officially nominated in The Eurobest Awards.

"Albert Ken, Nanhi Kali Girlsmiles Education Charity, Girlsmiles" as the short list states, is a campaign we did with New York Ad Agency StrawberryFrog.

Check previous blog posts if you want to know more. Experience the the campaign here: Girlsmiles.




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Albert Ken helps StrawberryFrog and Change The Present.

Posted December 1, 2008 by Martin Stadhammar in Branding | Campaigns | Communication

StrawberryFrog in New York did two fun commercials for Change The Present. We helped them with the digitial stuff. Check out the videos at the site: http://www.changingthepresent.org/change

 






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Lantmännen väljer Albert Ken för koncernens närvaro online.

Posted November 5, 2008 by Martin Stadhammar in Communication | Marketing | SEO | Strategy

Lantmännen är en av Sveriges största aktörer inom livsmedel. Detta ska tydliggöras inom ramen för det förändringsarbete som initierats. I detta arbete är nätet en viktig kanal.
 
- Via nätet kan vi kommunicera snabbt till konsumenter, företagare och lantbrukare. Albert Ken är vårt val när det gäller koncernens strategiska och taktiska frågor online, säger Madelaine Hellqvist, chef marknadskommunikation och varumärken på Lantmännen.
 
Initialt handlar uppdraget om att utarbeta och implementera en övergripande strategi för koncernens närvaro online. Utöver det ska en ny webbplats produceras för koncernen, samt även lokala sajter för de länder där Lantmännen är verksamma.
 
- För oss är nätet en strategiskt viktig kanal. Den potential som finns för att använda nätet vad gäller kommunikation och affärsutveckling måste vi uttnyttja. Lantmännen ska vara en pålitlig, modig, snabbfotad och innovativ kraft även i digitala kanaler, säger Johan Ydring, Web manager på Lantmännen.




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Rebtel hires Albert Ken for strategic traffic management.

Posted November 5, 2008 by Martin Stadhammar in Communication | Marketing | SEO

Teleoperator Rebtel with more than 2 million customers globally hires digital agency Albert Ken for its strategic traffic management. Rebtel, which was founded in 2006 by Hjalmar Winbladh and Jonas Lindroth, offers international calls for free or for a fraction of the traditional Teleoperators’ prices.
 
- We have grown by 1000% in the last year, says Patric Blixt, head of marketing at Rebtel. We double every 3rd month. In our ambition to reach all people on a global basis, who want to make cheap international calls, we have started a strategic cooperation with Albert Ken.
The assignment consists of maximizing the organic traffic that comes via search engines etc to Rebel’s site.
-  Working with organic traffic is extremely important to us. It’s a powerful complement to bought traffic. Albert Ken is World-class when it comes to this. Rebtel handles more calls to smaller countries than most other operators. The big operators are in general up to 90% more expensive and don’t seem interested in delivering competitive traffic to these countries.
It gives us the opportunity to grow geographically on ”the long tail”, says Patric Blixt.
- Rebtel is an unbelievably exciting task, says Sten Ernerot, CEO of Albert Ken. They have a unique service that goes beyond all traditional operators’ offers. We look forward to helping Rebtel increase the traffic, conversions and profits.   
 www.rebtel.com


 
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Some of the Google secrets...

Posted October 8, 2008 by Martin Stadhammar in SEO

Here is an intreresting clip if you want to get some insights about how Google acts and works when it comes to duplicate content, meta tagging, local search and creating a "Google-friendly" site, among other details.


  
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Zoo-signs. It’s great communication dammit!

Posted September 26, 2008 by Martin Stadhammar in

Let’s face it. Communication is everywhere. Wheter you are reading a blog (gotcha!), a sign or interact with another human. So, what’s the key to great communication? It’s easy and very, very hard; say the ordinary in an un-ordinary fashion.
For some strange reason, folks writing signs at zoo’s seem to get this! :)

More zoo-signs here. 



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The Odd Molly Browser gets great media coverage.

Posted September 24, 2008 by Martin Stadhammar in

The Odd Molly Browser, www.oddmolly.com/browser is a success. This unique way to convert any page to an Odd Molly fabric-decorated webpage has been received very well by the fashion community etc. Here a some of the reactions:



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