Albert Ken has, together with Strawberry Frog, created a very nice piece for Nanhi Kali. It is new concept that we call a 'virtual cloud navigator'. Click hereto launch the cloud navigator. A Virtual cloud is the online presence for something. What we done for Nanhi Kali is to add a navigation tools for the cloud.

Everybody knows it. Only a handful the old school advertising agencies understand the online world... Learn swedish, then read the interview with Martin Stadhammar at Young Rascal:

http://www.youngrascal.se/index.php?mod=articles&itemid=4

Scott Goodson, founder and CEO of admired agency Strawberryfrog is blogging. And guess what! He's talking about the new ad insustry and - you've guessed it - Albert Ken.

Read his insights here >

According to an article from eMarketer, the gender proportion are now changing online and in 2008 the women will make up 51.8 percent of Internet users. This will have an impact on all Internet marketing and how to reach the new female demographics. The study from eMarketer shows that female teens are more likely to use different social networks compared to male teens. Interesting numbers show that 55 percent of all the teen content online is created by girls, and 35 percent of teen girls are active in writing blogs, compared to the 20 percent of teen boys.

However, 89 percent of teenagers have email and check them regularly, but consider this media as a way to “talk to old people, like parents and teachers” according to an article at iMedia.

These facts give marketers a whole new toolbox when it comes to marketing communication towards female related products and brands.

So how to reach out and meet this audience online?

Well, by using their willingness of creating and spreading their own content through social networks there is a huge potential when it comes to engagement for a brand. There has been a lot of buzz around female teen fashion bloggers and ambassadors for different brands. Kmart is right now holding a competition to find “the next style ambassador” for their brand. Activities like these are a great way to meet your audience, engage them in a forum that both engages and inspire them, and gives you a lot of viral effects.

Redbull Flugtag Flight Lab.
http://www.redbull.com/flightlab/

It's friday. It's afternoon. It's time for some fun.
Redbull extends their brand online in an excellent way!

Recent research at the Stockholm University School of Business has revealed new consumer patterns in the Internet economy and shows us how the consumer now takes a new role. The view of consumers has been changing towards that of a more diverse and actively engaged role in the marketing process. At the same time Internet and new digital technology have given rise to a number of, more or less successful, new variations of revenue models.

The research illustrates how companies on the Internet use Free (as in gratis) products and services to gain economic value. The result is a number of descriptive models constructed from a classic exchange model which has been adapted to comprise a rolebased view of the consumer.

The analysis shows that the exchange of ’Free’ has two functions for the company:
(1) attract volumes of users that can be turned into a value, and
(2) establish a relationship with the consumer that can eventually upgrade him or her to more valuable roles in the exchange system.

The power of the Internet as carrier of messages and potential marketing channel can be illustrated by metcalfs law and Reeds law. These laws puts the so called network effects in the focus and explains the natural potential of the internet and why it is so important for companies to use their current and own internet based social networks in their business.

For many companies, mainly active on the net, the network effect is the foundation of their business model. MySpace, Facebook and Lunarstorm are a couple of good examples where the network is both the foundation of the business model and the value for the user. Every new visitor or registered user increases the value for both the individual user and the company.

According to these laws the increased value is not linear, but the so called critical mass needs to be reached before the company can retrieve any value from their investment. The size of this critical mass varies from case to case, but for companies based on the internet, the growth of users is the most important factor in the business model.