Companies world wide spend millions on useless campaign sites!
- It’s surprising how many companies that builds campaign sites that only live for a few weeks and then are forgotten, a massive waste, says Sten Ernerot, CEO of new digital communications agency Albert Ken. Millions of dollars are thrown away since the campaign ideas are short term and the campaign sites aren’t built to increase traffic to the companies main sites.
To build sites that are top-ranked on search engine results is something that is becoming increasingly important. Optimizing sites to be found in this way is something that have hundreds of millions in turnover annually.
- We have defined a new way of working that makes it possible to guarantee our clients that they will increase the traffic dramatically from the search engines, says Daniel Hägglund, head of strategy. Our point of view is that the campaigns should live inside the companies sites, to use the power that each campaign generates. Our sites are optimized for the search engines, we are working actively with SEO, search engine optimization.
Albert Ken´s structure to ensure optimal presence on the net is named Online Presence Management. It’s a method that influence our entire company´s work process, from analysis to final implementation. A part of this process is to challenge the clients to see the net as something more than an advertising channel.
- A lot of companies think that the web is only a place where you do advertising and therefore they don’t use the massive potential in selling and creating better relations with customers. Scientists believe that humans only use 10% of the brains capacity, I’d say that the numbers are about the same for many companies when it comes to using the net, says Martin Stadhammar, creative director. Companies need to be much, much better to use the power of the net both in their business and when it comes to communication.
Albert Ken´s offer stands on three corner stones:
Architecture, where search engine optimization and measurement is the key.
Business, where emphasis is on strategy and helping companies to use the business potential on the net.
Communication, where the goal is to maximize the power and reach of the online efforts.
- Of course everything that is done online must communicate in a proper way, Martin continues. The net creates fascinating possibilities. There is no media channel that’s better in building brands. Because no other channel can offer experiences, emotional as well as rational arguments, in the same way as the net does. There is no other media channel that is better in generating business, because no other channel can solve peoples problem as quick and easy. And, what’s most important, there is no other media channel that is as hard to master as the net. That’s why we’re here!
- We have a holistic approach to our clients presence online, says Sten. We help them to define why they should be online, we build their sites and create their campaigns. Sometimes we work directly with the clients, sometimes we collaborate with advertising agencies, web agencies or other vital partners etc.
The founders of the new digital communications agency all have long experience in online marketing and strategy:
- Sten Ernerot, CEO. Has been working with interactive marketing for the last 15 years. Founder of the Swedish Web Agency Nation and the many times awarded Digital Agency Abel & Baker. Sten have worked with many brands like Absolut Vodka, BMW, Nokia and Telia. Has been a boardmember of Producers of multimedia in Sweden Promise and the Swedish Advertising association.
- Daniel Hägglund, head of strategy. Has a solid past in online traffic generation, search engine optimization web statistics etc.
- Martin Stadhammar, creative director. Comes from a top position at advertising agency Grey in Stockholm. His past includes positions at Lowe and Strawberry frog Amsterdam. Ha has a long list of merits from national as well as international award shows, including Cannes, Epica, Eurobest and New York Festival.
Today Albert Ken is working with Absolut Vodka, Yamaha and Rebtel with focus on online presence and marketing. They are already filling their office space and are recruiting more people.
For more information, please contact Sten Ernerot, tel +46 70 530 30 30.
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