When I was elected to the board of Reklamförbundet a couple a years ago I was actually the first online marketing person being so. A lot have happened since then. Today Reklamförbundet really has widen it's scope and works with all disciplines within marketing and are like us going way beyond advertising. Being part of Reklamförbundet give us access to a lot of knowledge and resources. It also tells the market that we are a solid agency. It's a clear sign to clients and prospects world wide that we are trustworthy