According to an article from eMarketer, the gender proportion are now changing online and in 2008 the women will make up 51.8 percent of Internet users. This will have an impact on all Internet marketing and how to reach the new female demographics. The study from eMarketer shows that female teens are more likely to use different social networks compared to male teens. Interesting numbers show that 55 percent of all the teen content online is created by girls, and 35 percent of teen girls are active in writing blogs, compared to the 20 percent of teen boys.

However, 89 percent of teenagers have email and check them regularly, but consider this media as a way to “talk to old people, like parents and teachers” according to an article at iMedia.

These facts give marketers a whole new toolbox when it comes to marketing communication towards female related products and brands.

So how to reach out and meet this audience online?

Well, by using their willingness of creating and spreading their own content through social networks there is a huge potential when it comes to engagement for a brand. There has been a lot of buzz around female teen fashion bloggers and ambassadors for different brands. Kmart is right now holding a competition to find “the next style ambassador” for their brand. Activities like these are a great way to meet your audience, engage them in a forum that both engages and inspire them, and gives you a lot of viral effects.